Clash of clans vr ad full#
Clash of clans vr ad software#
Clash of clans vr ad series#

For these, the studio has created its own custom submitters, and even entire proprietary tools. Such flexibility is critical because Psyop uses a lot of different software, including Maya and Houdini for 3D animation, NUKE for compositing, Shotgun for production tracking, and RV for media playback.

Clash of clans vr ad software#

вЂњIts extensive Python API gives us practically unlimited flexibility when it comes to integrating software with the render farm.вЂќ вЂњWhat drew us to Qube! was its open architecture,вЂќ says Alon Gibli, Head of Pipeline at Psyop. Fortunately, Qube! is there to take up the slack.

Clash of clans vr ad full#

Such intensive VR experiences вЂ“ which are usually produced in parallel with other animated and live-action projects вЂ“ place a heavy load on Psyop's render farm, which scales up to 500 nodes when operating at full capacity. For one 360-degree project that Psyop created for Supercell's 2015 ClashCon user event, the studio calculated that if all the pixels it rendered were lined up end to end at the size they would be projected, they would stretch to the moon and back. Not only does that mean processing three times more data per frame than for a conventional animation but rendering eight вЂ“ or even sixteen вЂ“ times as many pixels. On top of that, the number of assets that need to be loaded into a scene is often much larger than for a typical shot, since the viewer needs to be able to see in all directions at once.вЂќ вЂњTypical VR projects are high-resolution, stereoscopic, and have a high frame rate. вЂњOne of our big challenges lately has been rendering 360-degree and VR content,вЂќ says Andy Jones, Psyop's Head of VFX. Rendering enough pixels to reach the moon Revenge, created for Super Bowl 2015, became the year's single most-watched YouTube ad, while Hog Rider 360В°, its recent 360-degree commercial, has notched up over 45 million views since its release last November. Its quirky, chunkily appealing CG visuals lead every aspect of Supercell's marketing, and have helped to transform the game into one of the most successful titles in the notoriously fickle mobile market. All of the rendering work for the new projects is managed through Qube!, which Psyop's Los Angeles office has been using since its inception, and which its New York headquarters adopted in 2013.Д«ut it is for commercials work like Clash of Clans that Psyop remains best-known. Kismet, its fortune-telling virtual reality app, now available through Steam, Oculus and PlayStation VR.

Clash of clans vr ad series#

With a client list that ranges from Microsoft and Toyota to EstГ©e Lauder and The Hershey Company, the firm also creates its own animated series вЂ“ and most recently, its own VR experiences, with On its foundation in 2001, Psyop quickly became one of the advertising industry's most acclaimed creative studios, in particular for its Emmy and Annie Award-winning work with Coca-Cola.

Powering one of the industry's most acclaimed studios And to handle the extra complexity of the work, Psyop relies on Qube!, вЂњClash of ClansвЂќ into virtual reality, through a string of 360-degree ads and VR experiences. Now the award-winning CG studio is taking Psyop's partnership with Supercell is one of the most successful in games marketing: over the past five years, its spots for вЂњClash of Clans,вЂќ Supercell's massively multiplayer mobile strategy game, have been viewed over 600 million times on YouTube. PipelineFX's Render Farm Manager Helps the Emmy Award-Winning Commercials Studio Create New Breed of 360-Degree and VR Experiences for Supercell's Popular Mobile MMO